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Student newspaper advertising team earns top honors

Central Michigan Life named 2015 Media Company of the Year

​Central Michigan Life was named 2015 Media Company of the Year by the College Media Business and Advertising Managers.

CMBAM, a national organization focused on college newspaper business and advertising operations, received more than 650 entries from nearly 50 colleges and universities across the country.

Saginaw senior Gabriella Hoffman, an integrative public relations major, helped lead the team to earning the top spot.

“Teamwork is everything,” said Hoffman, who earned second place in the Best Advertising Manager category. “There is no way I would have been able to do this by myself. There are people here who care about CM Life just as much as I do, and we're all here to help everyone succeed.”

Kathy Simon, assistant director of student media, said the CM Life advertising team—which includes about 50 students—has recently implemented an ad agency model to better serve their clients.

"We're not just talking about the newspaper, but advertising as a whole and have started implementing a more integrated approach to learning and applying what they've learned,” Simon said. “We're one of the first student newspapers to be doing this."

Mount Pleasant sophomore and advertising major Alex Gonzales was named Best Sales Representative.

"The experience and knowledge obtained by working at CM Life will allow anyone to punch their ticket anywhere if they put in the time and the effort," Gonzales said. "Leadership is only as good as the team behind it."

Senior Maria Haugen, an advertising major from Novi, earned Best Public Relations or Marketing Manager. She said CM Life has given her real-life experience.

Andrea Shaw, a graphic design senior from Livonia, placed third in the Best Designer category. In addition to her design experience, she said CM Life has helped her learn how to maintain relationships and interact with clients.

Simon said the students who work in sales at CM Life face intense pressure to help support the printing and publication of CM Life.

“By growing our portfolio and cross-promoting on different platforms, it's become increasingly important for us to diversify our offerings," she said. "We've had great leadership in place from our student leaders who have been able to teach the culture and raise the bar with the students we have. I'm excited to watch them grow and lead and couldn't be a better cheerleader for them."

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