What we do

When amazing things happen at CMU, we're here to share that story with the rest of Michigan, the nation and beyond. And because amazing things happen every day, we're really busy! As the news and media experts, we proactively engage with print, digital and broadcast media to generate positive, accurate, timely and compelling news about CMU and our commitment to opportunity and excellence. We manage the university's social media platforms as well as CMU News, our online news site.


Our services

Promoting the University's strengths, achievements and thought leaders to local, regional and national media outlets.

  • Sharing student, faculty, staff, and alumni stories — from research projects to Study Abroad experiences to internships turned jobs — on our CMU News site.
  • Supporting CMU administrators, staff and faculty members in their interactions with media.
  • Providing social media strategy and support.
  • Issuing press releases, statements and media advisories.
  • Overseeing crisis communications and issue management.
  • Organizing press conferences and working with film crews.

Publicity services

 We can help you publicize your research or creative works in several ways. We counsel on strategies and tactics that best suit your goals. Depending on your situation, we might:

  • Work with you to determine best options for obtaining media coverage.
  • Write stories for CMU publications such as CMU News, Our CMU or Centralight, and pitch these stories to media.
  • Obtain images to illustrate your story.

Media training and prep

Working with media outlets is a great way to tell our story and showcase the expertise of our faculty and staff. But if you're not used to doing it, it can seem a bit daunting. We're here to help you navigate it all, with media training, prep for interviews, and counsel on writing and placing opinion pieces. And we'll track results of your contact with the media, such as newspaper and magazine mentions, so you can see the impact of your work. 

If you are contacted by the media with a request for an interview or information, send them our way, and we'll help provide a succinct and thoughtful response aligned with university priorities and brand.

Email Heather Smith with any questions.

Resources


Contact us

Heather Smith, Executive Director of Communications
heather.smith@cmich.edu
989-774-1702

Jeff Johnston, Managing Editor
989-774-2078

For Athletic Communications, contact Rob Wyman at wyman1rd@cmich.edu.