John VeilleuxVice President and Chief Marketing
April RobersonExecutive Secretary
Amy WhiteVisual Media Director
Since 2001, Amy has been a designer, communicator, organizer and steward of the CMU identity.
both as a
team leader and cheerleader (Fire Up!), she loves telling all of CMU’s amazing stories through
language of colors, typography and photography. Her favorite? The kind that gives people
Adventure’s her middle name (well, not really, but go with it). Whether she’s jumping off of
Rocks or climbing the Sault Ste. Marie International Bridge, she makes the most of all Michigan
Her greatest adventure, though, is parenting five kids (including one CMU student) with her
Lindsay has been working in higher education since 2015. She started her design career at Oakland
has been designing for Central Michigan since 2017. She is a very detail-oriented person and
collaborating with her fellow designers. She loves being able to showcase all that CMU has to
You can usually find Lindsay coaching lacrosse or teaching various fitness classes. In her free
hanging out at the lake with her husband and their Labrador retriever, Remi. She soon will
become a CMU
she is currently enrolled in the MBA program.
Throughout her more than 27-year career as a graphic designer, Trisha has worked in Hawaii,
home (and favorite) state of Michigan. An innovative and deadline-driven graphic designer with
branding and designing user-centered print and digital marketing material from initial concept
polished deliverable, Trisha has designed for Central Michigan University since 1999.
A graduate of Kendall College of Art and Design, she enjoys spending time with her daughter,
kittens for the local Humane Society and working in her flower garden.
Kyle FieldsAssistant Director, Multimedia
Paul HendersonAssistant Director, Video Production
Since 2017, Paul’s been the man behind the video camera. You’ve seen him around campus, but you
known it. He’s the guy tilting up and down or panning left and right getting just the right
Representing people’s life passions through visual storytelling has been his passion and
Of course, that passion spills over to his personal life. When Paul’s not playing hockey,
spending time with his fiancée and their dog, or finding a new movie, show or documentary to
Nate JonesAssistant Director, Creative Services & Graphic Design
Moving pixels around professionally for over 10 years, Nate is an experienced designer with a
typography and attention to detail. Aside from higher education, he has assisted with design
nonprofits, small businesses, startups and organizations across the country.
He looks forward to sharing his love for the outdoors and sports with his daughter in his new
When he’s not exploring the state with his wife, you’ll catch him golfing, snowboarding,
scheming up the next project on the house.
A versatile go-getter, Mel has transformed experience in electronic media, public relations and
journalism into a
graphic arts career at CMU. In addition to creating high-impact pieces for the university, she
Graphix, CMU’s only student-led design agency.
Keeping busy comes second nature to Mel. When she’s not running an Etsy shop, fighting to save
restoring furniture, she’s trying managing a zoo of pets — eight cats and two dogs. Oh, and
going back for
Adam SparkesAssociate Director, Photography & Multimedia
As a more than 16-year veteran of commercial, editorial, news and travel photography, Adam
that experience when he excelled in his interview’s trial photoshoot — without his shoes. Adam
that new shoes aren’t meant for all-day interviews, and we learned that Adam doesn’t let
anything get in
of creative amazing images.
Adam takes himself very seriously. He is a father of two, a lover of dogs and board games, and is
around campus at all hours of the day and night with a camera (and appropriate footwear).
Lisa WendlandDirector, Digital Strategy
For more than 12 years, Lisa has been on the cutting edge of digital marketing. With experience
education and health care industries, and with agency work that partnered her with fast-growth
nonprofits and international brands, she brings strategy in spades.
When she’s not finding innovative marketing and communications solutions, she’s paddling around
waterways with her husband and two sons.
Blaine BendeleDigital Communications Analyst
A CMU alum and University Communications employee since 2009, Blaine is quick to offer help with
solutions. He leverages evolving technology to analyze and provide future direction to
Having played collegiate baseball, his love for sports is eclipsed only by his love for his
spends as much time as possible.
Jason HilesFull Stack Software Engineer II
Jason has been with CMU since 2015. He earned his Master of Science in Administration degree with
information resource management and puts that to use every day in his work. Jason is known for
innovative solutions for web design and executing them quickly. Before coming to CMU, Jason
working onsite at The Dow Chemical Company as a web technician.
Jason is somewhat of a renaissance man, creating interesting, intricate and intriguing 2D and 3D
he’s shaping ceramic pieces, 3D printing, designing in CAD/CAM, working with metal, screen
mechatronics or remodeling his home, Jason’s just as busy at home as he is here.
Bob MabbittDigital Strategist
MaillardBack End Developer
Since 2016, Stephane has been developing, maintaining and supporting CMU websites. From the
Registration and Financial Aid Portal to CMU News and the College of Medicine and CMU Health
his fingerprint on many important pieces of our site.
Museums come alive for Stephane, a U.S. history and presidents buff. His interest in the human
aviation led him to volunteer and fly with Microsoft Flight Simulator on his PC. And when he’s
that, he enjoys the simple pleasures of a walk, listening to music and watching movies.
Melissa SlaghtDigital Strategist
Melissa provides broad expertise in digital marketing, conversion rate optimization, search
and content development. For her, it’s not about the website, it’s about an experience that
and inspires action. Her goal? A university website that gets students Fired Up!
When Melissa isn’t scouring the web for new DIY projects (polymer clay jewelry is her most recent
road-tripping with her husband in their yellow Mustang, she enjoys being a fur-mom to her two
cats and is a #coolaunt to her niece and nephew.
Bryan Van MeterWeb Developer/ Programmer II
Bryan’s education in information systems and web design and his experience developing interactive
interface and user experience development, and web development at IBM make him a perfect fit for
could tell you all the highly technical things he does, but it boils down to this: Bryan creates
When Bryan’s not camping and kayaking with his wife and stepchildren, he tinkers. From
and radio-controlled cars/aircraft to woodworking projects, home improvement and of course
repairing computers, he likes to dig in — just like our students!
Pamela WegenerDigital Strategist
Pam brings deep leadership experience in higher education, developing programs and digital
engage students and support their academic success. She is passionate about supporting student
retention with digital content that is meaningful and inspires action. She also adds a global
perspective to the
team, with online training development at The Dow Chemical Company and Delphi Automotive
Pam earned her Master of Educational Leadership degree, and as a lifelong learner she is pursuing
Educational Technology from CMU. She loves to stroll the shorelines of the Great Lakes and
family at Higgins Lake.
Kelsey WhingDigital Strategist
Kelsey turned her passion for storytelling into a profession when she earned a journalism degree
built a considerable knowledge base of search engine optimization best practices, marketing
creation strategies, and she puts them to work for her alma mater.
Stories aren’t the only thing Kelsey creates. She’s known around the office for her crafty
sewing everything from garden gnomes to small dog capes (you read that correctly) and everything
Abby DeanDirector, Integrated Marketing
Since 2003, Abby has combined her eye for strategy, passion for language and reverence for
a communications and marketing career in higher education. As a team leader, she’s focused on
high-impact brands and strategic marketing communications to help students of all kinds find
Nature is where Abby feels most at home. You name it — gardening, camping, hiking, meditating,
proverbial walk along the beach — if happens under the open sky, she’s here for it. Especially
she’s joined by her husband of more than 17 years, also a CMU alum, and their son.
Jessica GossRecruitment Marketing Strategist
With experience in developing strategic marketing campaigns for Fortune 500 companies, Jess
serious credibility to the table. She blends art and science in her work, bringing creative
our digital marketing and brand management practices.
Leaning more on the art side, in her spare time Jess makes polymer clay earrings, practices yoga,
with her husband and tries not to overwater her houseplants.
Sarah KulmanSr. Associate Director, Campaign & Digital Strategy
Ernan ParedesRecruitment Marketing Strategist
Since 2013, Ernan has been developing and executing intricate marketing strategies for small and
organizations across the United States. His hallmark attention to detail and tactical knowledge
from his service in the U.S. Marine Corps. He puts those to use ensuring each strategy is
Ernan enjoys his free time cooking, camping, spending time with his fellow Marines, helping
veterans and playing video games with his nephews.
Jan RendlemanAssistant Director, Publications
Jan has been a creative marketer for more than 25 years, first at an advertising agency and now
Writing for the wide variety of students and programs here on campus and online keeps her brain
humming and fingers flying over the keyboard.
Three-dimensional projects — woodworking, sculpting, creating whimsical stuffed animals — give
break from her 2D work, keeping her contented. And that makes her husband happy.
Holly RoenickeMarketing Writer
For more than 20 years, Holly has racked up experience in brand management, digital
marketing communications, media relations and public affairs communications in both the
higher ed worlds. She’s Fired Up bringing the CMU brand to life.
An elected member to the Freeland Board of Education, and a volunteer with Freeland Boy Scout
the Freeland Athletic Association and her church, Holly is active in the Freeland community,
lives with her husband and son. In whatever spare time is left, she likes to scrapbook, garden
time on the water — like any good Michigander.
Elaina SmithSocial Media Coordinator
Theresa WaltersMarketing Analyst
Theresa has over 15 years of experience in research design and data analysis. She traded studying
and snakes for marketing and recruitment in higher ed. Theresa is the finger on the pulse,
understand trends and highlights in our work.
A CMU alum, she enjoys spending time outdoors, climbing, kayaking, backpacking and camping with
husband, also an alum, and their two boys. A true lifelong learner, she's always looking for
ways to incorporate the newest technologies into her everyday life.
Curtis WildfongAssociate Director, Integrated Marketing
Curtis has spent his more than 11-year career weaving the written word in both the journalism and
marketing fields. As a leader within the marketing team for more than four years, his focus has
supporting and elevating brand with engaging, action-driven content for a variety of audiences.
His most important roles, however, are father to his amazing girls and husband to his wife of
nine years, also a CMU alum. When he’s not being a #GirlDad, he’s golfing, watching the Tigers
finding the next nature trail to explore.
Heather SmithExecutive Director, Communications
Whether she’s donning milk mustaches with news anchors or sharing stories about her amazing alma
communications and PR are Heather’s passions. While most of her professional career has been
pairs her wealth of experience from previous positions with a laser-like focus to lead our
overseeing all strategic communications and public relations activities for the university.
She brings the same focus to her personal life. You can find her doing kickboxing and bootcamp
hundreds of recipes and DIY projects to Pinterest that she will never look at again, or (nicely)
ump at her son’s baseball tournament that the pitch was in fact a strike. She also loves
family, including her husband, two kids, and the cat and dog she swore she’d never let her kids
Ari HarrisAssociate Director, Executive Communications
As poet Ralph Waldo Emerson once said, “Nothing great was ever achieved without enthusiasm.” From
management for nonprofit organizations to speechwriting and fundraising for higher ed, Ari
with a hefty dose of sparkling enthusiasm and unfailing optimism. Whether breaking down silos,
across divisions or fostering collaboration among diverse teams, playing nicely together in the
than a metaphor for Ari.
When she’s not furiously typing or scribbling notes in brightly colored ink, she’s throwing the
dog, Roo, or getting lost in the pages of a book — the bigger, the better.