The Central Michigan University Action C Combination mark represents us at the very highest level. It acts as our signature and stamp of quality. It is, and should always be, the most consistent element in our communications.


Action C Combination

Clear Space & Minimum Size

Clear Space

To maintain legibility and visual impact, our mark always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the “CE” from our wordmark as a gauge to determine if the mark has sufficient clear space surrounding it.

Action C Combination: Clear Space

Minimum Size

To maintain legibility, the Central Michigan University mark should never be reproduced in sizes smaller than 50 pixels wide for print (.83 in) and 80 pixels wide for web.

Action C Combination: Minimum Size Print

Action C Combination: Minimum Size Web

Variations

Stacked Color Variations

Action C Combination: Stacked Maroon

Action C Combination: Stacked Gold

Action C Combination: Stacked Maroon

Horizontal Color Variations

Action C Combination: Horizontal Maroon

Action C Combination: Horizontal Gold

Action C Combination: Horizontal Maroon

Incorrect Use

Please avoid these common violations to ensure the mark is used consistently across all platforms.

DO NOT tilt the mark

Action C Combination: Incorrect

DO NOT change the color of the mark from one of the approved variations
Action C Combination: Incorrect

DO NOT apply drop shadows or other special effects to the mark
Action C Combination: Incorrect

DO NOT stretch or distort the mark
Action C Combination: Incorrect

DO NOT modify the mark. Mark must be used in it’s entirety
Action C Combination: Incorrect

DO NOT rearrange the mark

Action C Combination: Incorrect

DO NOT lower the opacity of the mark
Action C Combination: Incorrect

DO NOT outline text in the mark
Action C Combination: Incorrect

DO NOT place the mark over a busy or competing background
Action C Combination: Incorrect