CMU’s Action C is a strong brand element that can advance awareness of the university and build spirit among prospective and current students, alumni and the broader university community.
Clear Space & Minimum Size
To maintain legibility and visual impact, our CMU Action C always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the angled line from our Action C as a gauge to determine if the mark has sufficient clear space surrounding it.
If additional words, such as college or department names are used with the Action C, they must be below the mark.
To maintain legibility, the Action C should never be reproduced in sizes smaller than 1 inch wide (96 px).
For Action C use on apparel, see trademark and licensing.
If mark is placed on a black or gray background, the two-color mark must be in CMU maroon with a gold shadow.
Please avoid these common violations to ensure the mark is used consistently across all platforms.
DO NOT combine the mark to form other words or phrases
DO NOT modify the mark. Mark must be used in it’s entirety
DO NOT tilt the mark more than 17 degrees
DO NOT fill the mark with photos or textures
DO NOT change the color of the mark from one of the approved variations
DO NOT stretch or distort the mark