CMU’s Action C is a strong brand element that can advance awareness of the university and build spirit among prospective and current students, alumni and the broader university community.


Action C

Clear Space & Minimum Size

Clear Space

To maintain legibility and visual impact, our CMU Action C always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the angled line from our Action C as a gauge to determine if the mark has sufficient clear space surrounding it.

If additional words, such as college or department names are used with the Action C, they must be below the mark.

Action C: Clear Space

Action C: Clear Space

Minimum Size

To maintain legibility, the Action C should never be reproduced in sizes smaller than 1 inch wide (96 px).

Action C: Minimum Size

Color Variations

For Action C use on apparel, see trademark and licensing.


Action C

Action C: Maroon Background

Action C: Gold Background

Action C: Black Background

If mark is placed on a black or gray background, the two-color mark must be in CMU maroon with a gold shadow.


Incorrect Use

Please avoid these common violations to ensure the mark is used consistently across all platforms.

DO NOT combine the mark to form other words or phrases

Action C: Incorrect

DO NOT modify the mark. Mark must be used in it’s entirety
Action C: Incorrect

DO NOT tilt the mark more than 17 degrees
Action C: Incorrect

DO NOT fill the mark with photos or textures
Action C: Incorrect

DO NOT change the color of the mark from one of the approved variations
Action C: Incorrect

DO NOT stretch or distort the mark

Action C: Incorrect