Where does your unit fit within the CMU brand? Use the below questions to help determine which mark is right for your unit.

Note: Spirit marks require approval to ensure CMU can present itself as One CMU, rather than as a collection of separate entities.


Are you:

A school, college, department, office, center, facility, institute, academy, service or collaborative?

Use:

CMU Lockup - The signature CMU wordmark and your unit name.

A CMU signature event, camp or conference?

  • An annual or recurring event, recruitment or university sponsor event
  • CMU camp or conference

Use:

Spirit Mark - Submit a custom mark request to University Communications.

An initiative, funding project, research?

  • A campus initiative, campaign, grant-funded project, research
  • A donor or membership group

Use:

Spirit Mark - Submit a custom mark request to University Communications.

A official student club, society or organization at CMU?

  • A student organization or club
  • A CMU student sports club