Skip to main content

Choosing the Right Mark

Where does your unit fit within the CMU brand? Use the below questions to help determine which mark is right for your unit. 

Note: Spirit marks require approval to ensure CMU can present itself as One CMU, rather than as a collection of separate entities.

Brand Consultation Request


Are you:


Use: CMU Lockup - The signature CMU wordmark and your unit name.

An annual or recurring event, recruitment or university sponsor event
CMU camp or conference

Use: Spirit Mark - Submit a custom mark request to University Communications.

A campus initiative, campaign, grant-funded project, research
A donor or membership group

Use: Spirit Mark - Submit a custom mark request to University Communications.

A student organization or club
A CMU student sports club

Use: Refer to CMU student organizations, clubs and society logo guidelines.