Choosing the Right Mark
Where does your unit fit within the CMU brand? Use the below questions to help determine which mark is right for your unit.
Note: Spirit marks require approval to ensure CMU can present itself as One CMU, rather than as a collection of separate entities.
Are you:
A school, college, department, office, center, facility, institute, academy, service or collaborative?
Use: CMU Lockup - The signature CMU wordmark and your unit name.
A CMU signature event, camp or conference?
An annual or recurring event, recruitment or university sponsor event
CMU camp or conference
Use: Spirit Mark - Submit a custom mark request to University Communications.
An initiative, funding project, research?
A campus initiative, campaign, grant-funded project, research
A donor or membership group
Use: Spirit Mark - Submit a custom mark request to University Communications.
A official student club, society or organization at CMU?
A student organization or club
A CMU student sports club
Use: Refer to CMU student organizations, clubs and society logo guidelines.