Central Michigan University recruitment and marketing efforts have converged again with the launch of a
high-tech virtual tour.
The tour targets prospective students and parents while also serving the campus community, friends and alumni.
Members of the Xbox/iPhone generation will use it as an online playground, exploring CMU's academic programs, facilities, campus life, events and activities. Virtual guests can choose their tour "stops" based on academic goals and interests.
Spearheaded by Enrollment and Student Services and University Communications, the tour has a photorealistic 3-D map, hundreds of photos, a walking tour led by students and many links to academic programs and colleges on the main website.
The tour also includes more than 35 short videos, including college overviews and student profiles that offer a glimpse of academic programs, student services and hands-on learning opportunities.
"The virtual tour takes CMU to prospective students and families, any time, anywhere," said Steven Johnson, vice president of Enrollment and Student Services. "It lets them ask, 'what's this?' a thousand times and still discover something new, fun and interesting."
"This is a multimedia look at life as a Chippewa, accessed by phone, tablet and computer," said Sherry Knight, associate vice president of University Communications. "It engages students and families, reconnects alumni with campus, and delivers ah-ha moments even for those of us on campus every day."
The tour is available via the cmich.edu homepage and CMU's marketing microsite, go.cmich.edu.