Advancement vice president to step down

Heidi Tracy announces decision to resign effective immediately

| Author: Heather Smith

Heidi TracyHeidi Tracy, Central Michigan University's vice president for advancement, today announced her decision to step down from her role, effective immediately.

Tracy joined CMU in October 2019, following the retirement of previous Vice President for Advancement Bob Martin. CMU's focus on cultivating a strong culture of philanthropy and engagement has grown tremendously under Tracy's two years of leadership, CMU President Bob Davies said.

"I am grateful for the insights and leadership Ms. Tracy has provided our university community during her tenure," Davies said. "The Advancement team has made great strides in building the processes and infrastructure necessary to support a robust and successful fundraising campaign. Thanks to their efforts, we are well-positioned for success in the years ahead."

Highlighting Tracy's contributions to the university, Davies outlined the following:

  • Exceeded CMU's 2020 Day of Giving campaign goal by nearly $100,000.
  • Recognized with a 2020 CASE Educational Fundraising Award.
  • Increased overall visits and interactions with donors, despite COVID-19 challenges.
  • Built and/or strengthened relationships with alumni, donors and friends nationwide.
  • Partnered closely with deans and unit directors to develop strategic priorities to guide fundraising efforts.

Davies has appointed Jennifer Cotter, executive director of advancement and campaign, and Marcie Otteman, executive director of alumni relations and development strategies, to co-lead advancement and alumni engagement efforts.

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