Spark Sessions light the path from idea to impact

On Oct. 28, Central Michigan University students gathered inside Grawn Hall for a Spark Session that delivered more than ideas—it offered a roadmap.

Led by CMU alumnus Daniel Lahey ‘25, the “Art to Income” session focused on helping creative students turn their handmade crafts into side hustles or full-fledged ventures. From building an Etsy storefront to understanding basic marketing strategy, participants walked away with actionable tips—and the energy to keep going.

Hosted by the Isabella Bank Institute for Entrepreneurship, Spark Sessions are open to all CMU students—business majors and non-business majors alike—who want to explore entrepreneurship, pitch new ideas, or simply connect with mentors and peers.

The initiative is part of a broader reimagining of the New Venture Challenge, CMU’s flagship pitch event held each spring. Rather than waiting until January to help students build their business ideas, Spark Sessions offer an on-ramp in the fall—with a mix of practical workshops, guest speakers, and team-building opportunities.

“We wanted to create more awareness around NVC and also focus on ideation—helping students generate new ideas,” said Julie Messing, director of IBIE. “Spark Sessions give students a place to start, even if they don’t have an idea yet. And for those who do, it’s a way to keep the momentum going.”

This year’s sessions have spanned topics like mental wellness, creative side hustles, and business modeling—each designed to help students see new possibilities.

“Spark Sessions are diverse,” said Lahey. “Some Spark Sessions will expose you to new ideas, new ways of thinking, and new tools that you didn’t know you needed. Professor G’s Spark Sessions are really excellent if you want to refine your business model. That’s where your real business is forged.”

But it’s not just about content. It’s about community—and confidence.

“These sessions help students get started,” Messing said. “They’re built to support ideation and momentum. You don’t have to wait until you have it all figured out.”

A PhD Earth and Ecosystem Science student, Masaki Hara from Minami Japan, joined Spark Sessions last year and saw a clear benefit.

“You can develop your business idea and get feedback from other students, mentors, and professors,” he said. “It also helps you improve your presentation skills and build your network.”

Hara added that the sessions—and the welcoming atmosphere—encouraged him to compete with his idea, even without a formal business background.

“It’s open to everyone. I’m not a business student. I’ve never taken business classes. But the mentors were really nice, and you can make appointments to share your ideas and get feedback. I highly recommend it,” he said.

That openness is intentional. From art students with a passion project to engineers with a tech solution, Spark Sessions create space for students from any major to explore entrepreneurship on their own terms.

“We’re trying to build comfort and connection,” Messing said. “Mentorship is part of that. It’s not just about one event—it’s about growing a relationship that supports your idea, your goals, and your confidence.”

The Spark Series continues through the fall, with more events, more guest speakers, and more opportunities to turn your ideas into action.

Because at CMU, business isn’t just a major—it’s a mindset.