Logistics competition celebrates five years of experiential learning at CMU

On Friday, Nov. 7, Central Michigan University will host the fifth annual Logistics Undergraduate Case Competition, a daylong event that brings together students, faculty, alumni, and corporate partners for one of the College of Business Administration’s signature experiential learning opportunities. 

This year marks a milestone for the event, which has steadily grown since its launch in 2020. Registration for the competition closes on Wednesday, Oct. 2. 

“This event gives students the chance to solve real logistics problems and present directly to industry experts,” said Evelyn Smith, faculty member in the Department of Marketing, Hospitality and Logistics and director of student engagement in logistics management. “It’s an opportunity that builds confidence and career readiness beyond the classroom.” 

Why LUCC matters for students

LUCC was created by Smith and James A. Taelman, faculty member in the Department of Marketing, Hospitality and Logistics and director of data management and program improvement, to give more CMU students access to the kind of case competitions employers increasingly value. 

“Our goal from the start was to expand opportunities for CMU students,” Taelman said. “Now, five years in, it’s become a tradition that both students and partners look forward to each fall.” 

Students compete in two tracks: a junior/senior case competition and a freshman/sophomore ERP simulation. Both challenges require teams to analyze data, make business decisions, and present their recommendations to a panel of professionals. 

Alumni and corporate partners power LUCC

LUCC awards between $10,000 and $12,000 in scholarships each year, thanks to the generosity of CMU alumni Jim and Renaye Damman, who met as students in the 1980s. 

“The Dammans make this event possible in a way that truly changes students’ lives,” Smith said. “Their support ensures participants are not only gaining experience but also being rewarded for their hard work.” 

In addition, corporate sponsors including Gordon Food Service, Penske Logistics, Ryder, Dow, Kimberly-Clark, and Marathon Petroleum provide mentorship, judging, and event support. Many of these representatives are CMU alumni themselves, returning to campus to guide current students. 

“Alumni and corporate partners are at the heart of LUCC,” Taelman said. “Their involvement gives students direct access to professionals who know the industry. Many of our corporate partners are also CMU alumni.” 

Looking ahead to year five and beyond

As LUCC marks its fifth anniversary, faculty, alumni, and corporate partners see it as more than a one-day competition. It has become a tradition that builds community, showcases CMU talent, and connects students directly with the logistics industry. 

“LUCC is about preparing students for the problems they’ll face the day they graduate,” Smith said. “The cases change every year, but the goal remains the same—helping students build the skills and confidence they need for their careers.” 

The 5th Annual Logistics Undergraduate Case Competition will take place Friday, Nov. 7, in Grawn Hall. Registration closes Oct. 2. 

For details about LUCC or the logistics management program, contact James A. Taelman or Evelyn K. Smith.