Turning ideas into impact at CMU

An idea scribbled in a notebook. A conversation that sparks something bigger. A question that won’t let go.

At Central Michigan University, the New Venture Challenge exists for those moments—giving students the space, support, and confidence to turn ideas into action.

As CMU’s premier pitch competition, NVC helps students bring business and social impact ideas to life, whether they’re launching a startup, taking over a family business, or building a nonprofit.

“The New Venture Challenge gives students a platform to share their ideas, receive feedback from experienced judges, and compete for funding to make those ideas happen,” said Isabella Bank Institute of Entrepreneurship Administrative Assistant Rachel Trost. “But more than that, it helps them see what’s possible.”

More than a pitch competition

Students don’t just walk away with a polished presentation.

Through workshops, mentor meetups, and hands-on preparation, participants develop skills that extend far beyond competition day, gaining confidence, clarity, and connections that shape their future careers.

“They gain communication and problem-solving skills, learn how to tell their story, and connect with mentors and professionals who can open doors,” Trost said. “That experience stays with them long after the event ends.”

Those skills translate directly to internships, job interviews, and leadership roles, whether students go on to launch a venture or apply their entrepreneurial mindset in corporate and nonprofit settings.

Open to every stage and every major

One of the biggest misconceptions about NVC is that students need a fully developed business plan to participate. They don’t.

“NVC is for everyone—from students with a fully developed idea to those who just have a creative spark,” Trost said. “You don’t need a polished concept. You just need curiosity and the drive to learn.”

Many of the strongest teams begin with early-stage ideas that grow through mentorship, feedback and practice leading up to the competition. Students from all majors are encouraged to participate, bringing diverse perspectives and problem-solving approaches to the challenge.

A reimagined experience in Grawn Hall

This year, the New Venture Challenge returns to Grawn Hall with a refreshed format and renewed energy.

“The open atrium brings new connection and excitement to the student experience,” Trost said. “It creates a more dynamic environment where ideas, conversations and momentum can really build.”

The space reflects what NVC is designed to do: bring people together, spark collaboration and turn learning into action.

Learning through mentorship and momentum

Support is built into every step of the process. Events like Meet the Mentors connect students with experienced professionals who help them test ideas, think through challenges and strengthen their business models.

“Having that support builds confidence,” Trost said. “It’s not just about competing—it’s about learning and growing through the process.”

Students are also encouraged to participate in the Michigan Collegiate Startup Challenge before March, using it as a warm-up for NVC.

“It gives students a chance to practice their pitch, receive early feedback and build momentum,” Trost said. “By the time NVC arrives, they feel prepared and ready.”

What students need to know

Registration for the New Venture Challenge is open January 12 through Feb. 13, 2026. The first Mentor Meet-Up will be held on Thursday, January 29, 2026, followed by workshops, skill-building sessions, and additional mentor opportunities throughout the semester.

All key dates, submission links and resources are on Engage Central, which Trost encourages students to bookmark.

“It’s the one-stop hub for everything NVC,” she said. “It helps students stay organized and not miss opportunities.”

Students can also visit the Idea Den, open Monday through Friday from 9 a.m. to 5 p.m., for in-person support and guidance.

Why taking the leap matters

For students who aren’t sure they’re “ready,” Trost offers simple reassurance.

“No one ever feels 100% ready and that’s okay,” she said. “Even if you don’t walk away with a trophy, you’ll gain experience, feedback and a network that can take your idea further.”

At its core, the New Venture Challenge reflects CMU’s hands-on, people-first approach to learning—where students don’t just study ideas; they test them.

“Taking that first step is where every great venture begins,” Trost said.