Our advertising program combines theoretical, conceptual and practical classes with hands-on experiences. You'll coordinate with the journalism and marketing departments to develop a tailored approach to your degree.

You'll have opportunities to learn about advertising research, messaging and creative strategies, writing advertising copy and design, media planning and integrated marketing communication.

Advertising student in workspace with ideas written on the whiteboard.

These career-building experiences are guided and provided through:

  • Internship opportunities.
  • The most up-to-date graphic and publishing software in state-of-the-art computer labs.
  • Active chapter of the American Advertising Federation, providing speakers, field trips and advertising experience.
  • Working experience at Gold Media Group, an awarded-winning college media company located at CMU.