Media Hall of Fame - Jeff Thomas

Jeff Thomas, ‘80, Broadcast and Cinematic Arts and Political Science: Jeff Thomas is division president for iHeartMedia, bringing decades of industry-defining leadership to one of the most competitive media markets. Over his 28-year career with the company, Jeff has overseen more revenue than any other local market radio sales leader in the history of radio, a testament to his strategic acumen, market insight, and focus on results. Jeff began his rise as sales manager for two of Los Angeles’ most iconic stations, KOST 103.5 and KFI 640, and went on to spend more than 20 years as senior vice president of sales for the Los Angeles market.

Jeff’s career spans radio and television in Michigan, Wisconsin, Florida and Maryland. His passion for broadcasting started even earlier while hosting “shows” as a self-described “fake DJ” from his suburban Detroit basement. In his years at Central Michigan University, Jeff had the opportunity to work with talented faculty and students, which evolved into a lifelong commitment to the power of audio to inform, entertain, and connect audiences and businesses together.  

Known for his ability to blend marketing strategy with creative storytelling, Jeff builds high-performing teams and drives innovative campaigns that resonate with audiences and advertisers. He has played a pivotal role in advancing iHeartMedia’s position as an industry leader, particularly in helping businesses of all sizes to achieve their goals.

Jeff credits much of his inspiration and accomplishments to his wife and life partner, Paddi. He takes great pride in his daughter Khara, son-in-law Patrick, and his three grandchildren – Nick, Melina, and Carsten.