Marketing and Hospitality Services Administration at CMU
The objective of the department is to provide undergraduate and graduate students with the quality education needed for success in professional and management positions. The department also offers required or elective courses for students specializing in other major areas who desire some related background in marketing or hospitality services. Students are prepared for business careers through course work, student organizations and internships. Behavioral and communication skills development, problem solving/analytical abilities, knowledge of organizational planning, directing, controlling, and advances in business trends, such as electronic commerce, are emphasized.
The undergraduate marketing program is designed to prepare the student to manage the marketing process within the firm and in the social, political and economic environment. Opportunity is provided to obtain knowledge of specialized fields through career preparation for positions in areas such as advertising and promotion, marketing management, marketing research, logistics, retailing and distribution, sales and sales management, and other positions leading to careers in management.
The multifaceted hospitality industry includes lodging, food services, gaming, and tourist-related businesses. The HSA program goal is to provide undergraduate students with a sound business background and a specific orientation toward the management of lodging operations, restaurants, clubs, casinos, and tourism. Course work includes accounting, finance, management, marketing, and facility operations as they relate to the hospitality industries. Students also gain practical experience via internships.
Why Study Marketing and Hospitality Services Administration?
The study of marketing prepares you for a diverse number of career areas including marketing manager, marketing researcher, sales executive, retail manager, promotion manager, advertising executive or logistics manager. The field offers study of global and domestic markets and the customers who impact those markets.
The largest industry, and one of the world's fastest growing, is that of travel and tourism. The hospitality services administration program prepares students for business management careers in the many segments of this industry, such as lodging, food service, gaming, and travel/tourism.