
Start up
Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.
Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture.
Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.
Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.
We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.
Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.
Are you interested in becoming an entrepreneur?
Every journey is unique. Explore the opportunities that interest you.
Lester is an award-winning marketing and communications leader. He is the first-ever Vice President, Head of Diversity, Equity and Inclusion Communications at Citizens Financial Group, Inc.
He is a passionate advocate to expand access and opportunities for underserved communities. He helps iconic brands successfully engage and support underrepresented groups through authentic communications and innovative community-focused campaigns.
Lester has 15 years of experience within both public and private sectors. Prior to joining Citizens Financial Group, Inc., he held positions with General Motors, the Ford Motor Company Fund via Campbell Marketing and Communications, Palace Sports and Entertainment with the Detroit Pistons and Detroit Shock.
He also has been recognized for his career and community accomplishments including recently being inducted into the 2022 Michigan Chronicle Men of Excellence Class; 2021 News/Talk 760 WJR and the Detroit Economic Club’s Class of Rising Stars; 2018 Michigan Chronicle 40 Under 40 Award; 2015 CMU 10 Within 10 Recognition; and the 2010 Detroit Pistons and Palace Sports & Entertainment Employee of the Year.
A distinguished Central Michigan University alumnus, Booker continues to support his alma mater as an Alumni Association board member and serves as a member of the Chippewa Athletics Hall of Fame Selection Committee, the Detroit Advisory Task Force, the Black Alumni Chapter, and the Emerging Leaders Council.
In January 2020, he also established the Lester Booker Jr. Endowed Scholarship Fund for Diversity, Equity and Inclusion. The annual $5,000 scholarship is awarded to an undergraduate student committed to uplifting underrepresented communities.
A Detroit native, Booker earned two degrees from CMU: a Master of Science in Administration (with a sport concentration), and a Bachelor of Applied Arts in broadcast and cinematic arts.
Explore special opportunities to learn new skills and travel the world.
Present your venture and win BIG at the New Venture Challenge.
Boost your entrepreneurial skills through our workshops, mentor meetups and pitch competitions.
Learn about the entrepreneurship makerspace on campus in Grawn Hall.
Present a 2-minute pitch at the Make-A-Pitch Competition and you could win prizes and bragging rights!
Connect with mentors and faculty who are here to support the next generation of CMU entrepreneurs.
Are you a CMU alum looking to support CMU student entrepreneurs? Learn how you can support or donate to the Entrepreneurship Institute.