Skip to main content

Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

      Find your path

      Are you interested in becoming an entrepreneur?

      Every journey is unique. Explore the opportunities that interest you.

      On the pulse of health care apps

      by Sanjna Jassi
      Three CMU College of Medicine students have created a program to teach the evaluation and uses of health apps.

      Looking for a mobile health/medical app? You aren't alone, and you don't have to look far. In the Apple App Store alone, your choices have risen from nearly 30,000 in 2015 to more than 45,000 today.

      As health apps continue to evolve and more patients use them, physicians must keep pace. To ensure that Central Michigan University College of Medicine graduates are in sync with the latest technology, three medical students have developed a program that will begin this fall.

      "This is the future of how health care will be delivered," said Brian Shear, who has just finished his second year of medical school. "We want our students to be as prepared as possible when they graduate."

      So Shear, who recently helped develop a surgical e-book for the Yale Cancer Center, assembled a team to devise a plan that would keep fellow CMU medical students in pace with the changes.

      "We went into medical school to treat patients, not type into our laptops. Knowing the data ahead of an office visit allows us to reclaim some of that valuable time to be with our patients." — Brian Shear

      He worked with Dr. Robert Petersen, chair of foundational sciences; Dr. Michael Elftman, chair of the curriculum committee; and first-year medical students Christopher Twilling and Caleb Pawl to create the program that also will give graduates another tool to help fulfill the college's mission of reaching the rural and medically underserved regions of Michigan.

      Petersen gave the example of a patient who lives on a farm 50 miles from the doctor's office and is experiencing some symptoms. If the person had previously consulted with the doctor on finding quality medical apps or wearable technology, the physician could accurately determine if the symptoms required immediate attention or could wait until the next checkup.

      "Since transportation is a large issue in underserved communities, being able to make decisions for people while they are at home is really important," he said.

      Teaching a skill, not an app

      Because of the rapidly changing market for apps, the program will teach students how to find, validate and assess the benefits of the most popular mobile health care applications, Twilling said.

      They will look at how well the apps meet patients' needs and how well they help the physician collect and monitor patient data, he said.

      To gain inside knowledge and expertise, Shear has reached out to app makers such as Apple, Microsoft and Google provide hands-on training. Apple is the first to commit, he said.

      The goal, however, isn't to learn any particular platform, because physicians will use a variety of software.

      "We are teaching a skill, not how to use an app," Shear emphasized.

      Putting apps to the test

      Students will first learn about the science, ethics and legal considerations when using apps in health care, in addition to seeing how current data supports or refutes the use of medical apps in some situations, Shear said.

      Students will first learn about the science, ethics and legal considerations when using apps in health care, in addition to seeing how current data supports or refutes the use of medical apps in some situations, Shear said.

      Then they will apply their knowledge to clinical and patient situations.

      Twilling gave this example: Students will study a hypothetical case, such as a patient who has had a heart attack and needs apps to help monitor various conditions.

      "What do you choose, an app that focuses on monitoring heart rate and blood pressure, an exercise app, medication reminders, diet?"

      Students will search available apps, evaluate the pros and cons of each, and choose the ones they think will best help with the patient's condition.

      Then a doctor in the specialty will discuss their selections and make recommendations.

      Students also will learn how to integrate apps into existing medical records systems.

      Collaboration and dissemination

      The team is working with Andrew Richards, chief technology incubation officer at Washington State University's College of Medicine, who also is trying to work mobile health apps into its curriculum, Shear said.

      The goal in collaborating is to have two programs working in parallel and then compare results to see what worked and what didn't. Once they have made the necessary adjustments, they expect to publish what would essentially be a playbook for other medical schools to follow.

      "We will say, 'Here's how two small medical schools did it. You can do it, too,'" he said.

      Long term, they are reaching out to the American Association of Medical Colleges to do presentations and suggest refinements to make the program available nationally.

      But the very next phase is to try to integrate it into the College of Medicine's partner in Saginaw, CMU Health, Shear said.

      "We went into medical school to treat patients, not type into our laptops. Knowing the data ahead of an office visit allows us to reclaim some of that valuable time to be with our patients."

      Questions?