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Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

      Find your path

      Are you interested in becoming an entrepreneur?

      Every journey is unique. Explore the opportunities that interest you.

      CMU Director of Social Work is inducted into Albion College Hall of Fame

      by Henry Heller

      Susan Grettenberger, Ph.D., Director of Social Work at CMU, was inducted into the Albion College Sports Hall of Fame on October 7, 2022. Grettenberger, who keynoted the Hall of Fame dinner, played basketball and softball while attending Albion College for her undergraduate degree. She was selected as part of an all-women Hall of Fame class for the 50th anniversary of Title IX.  

      Since Grettenberger began playing sports in school so soon after the passing of Title IX, there were very few established women’s teams, and very little equity between the men’s and women’s teams. “I had coaches who had never played the sports,” says Grettenberger, “they never had the opportunity before us.” But in the start, “people would look at women and say ‘look, they’re not even good at sports’ but we had never had the chance to play before,” said Grettenberger, describing the struggles for women in sports during those early Title IX years. Further, the teams themselves weren’t treated fairly. Grettenberger recalls having to advocate for things like practice times or receiving shoes like the male teams got. “We knew there was not equity, and we were just kids. We were just starting college,” said Grettenberger.  

      Grettenberger also helped start the women’s softball team. After advocating for it throughout her first three years, the team was started her senior year.   

      Grettenberger finds that the lessons she learned from sports apply to academics too. She asks students if they participated in sports, theater, or music, and reminds them that tenacity is key not only for performances such as those but for academics as well. She sees women athletes as having “learned that they have a right… to push back and take up space.” She suggested that “not everyone wanted women to learn that they didn’t have to be quiet. If they wanted to be in that spot and someone else wanted to be there, they’re allowed to fight for that space,” something that Grettenberger says she learned from basketball and carries over into her daily life.  

      Grettenberger believes that when it comes to the classroom, engagement with athletics allows students to develop a willingness to do what is needed to learn. Her experiences with athletics gave her a willingness to embrace the discomfort of being bad at something in the start. Grettenberger often tells her students that “learning is hard and not always comfortable until you start to master things,” as she strives to cultivate students’ willingness to follow through on their goals even when they are difficult, or it seems like things are stacked against them. 

      “I think the women inducted, including me… it’s not about us. It’s about women achieving, and being permitted space, and fighting for the right to show what we can do,” said Grettenberger. “We as a whole class of inductees are a symbol of what people, especially women, can do when given an opportunity.” Grettenberger adds, “There’s been so much progress, but there is still not equity for women in sports or in society at large.” 

      Questions?