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Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

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      Every journey is unique. Explore the opportunities that interest you.

      Starting with video games, ending with Bach

      by User Not Found

      A Central Michigan University music faculty member is using the popularity of video games to connect people to music in sophisticated ways made possible by technology.

      Video game music has been around since the 1970s. However, the growth in technology and budgets has helped the art form catch up with the ability of games to tell stories.

      “We’ve come a long way from bleeps and bloops,” said Marco Schirripa, assistant professor of percussion with the School of Music.

      It’s also given Schirripa a way to connect his childhood to his work as a music professor.

      Schirripa’s primary instrument is the marimba, which is similar to a xylophone. He’s also a member of the Heartland Marimba Quartet, the only professional marimba quartet in the world, he said.

      But his real passion is the music that helps make video games an immersive experience.

      For Schirripa, the story starts in his childhood, playing video games. A big part of those games was the musical score. Today, that music strikes a nostalgic note for him.

      “I hear music from those games, and suddenly it’s 2002 again,” he said.

      It also put him on his musical journey that led him to electronic dance music, which took him into minimalist symphonic pieces by composers like Philip Glass. That took him to more traditional classical music like Mozart and Bach.

      “If you’re a professional author, you might love Charles Dickens,” he said. “But I guarantee you didn’t fully appreciate Charles Dickens at age 5.”

      A man dressed in black with shaggy medium-length black hair hits a marimba, a musical instrument that looks like a xylophone, with two mallets.
      Marco Schirripa, assistant professor of percussion with CMU's music school, plays a marimba, which resembles a xylophone. Schirripa incorporates music from video games into his professional life and recently released a CD of music inspired by them.

      As he grew and matured, so did the video game industry. The increased popularity of gaming helped funnel more money into development budgets, creating demand for music to help games tell their stories.

      In the early days of video game production, one person might develop a game for $8,000. To put it in perspective, the budget for Final Fantasy XVI was more than $300 million and took eight years to make, he said. It featured five composers and required an entire professional orchestra.

      Schirripa released Digital Dances, his own album of music inspired by video games, last fall. The music isn’t drawn directly from existing video games but is heavily influenced by them.

      The art form is also becoming more relevant in academia. Schirripa said he’s incorporated it into his own teaching.

      When he taught music appreciation, he used pieces of music from video games to help communicate musical concepts.

      Students who grew up playing video games can easily relate to music that comes from games they’ve played.

      He’s getting ready to perform, alongside CMU colleague Matheus Garcia Souza, as part of a duet at the North American Conference on Video Game Music.

      “The fact that we have a whole academic conference for video game music is pretty cool,” he said.

      Questions?