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Isabella Bank Institute for Entrepreneurship

We are a dedicated institute for student entrepreneurs across campus and beyond. We aim to maximize your success by fostering your entrepreneurial mindset, promote inter-disciplinary collaboration and provide support for the creation and development of your new ventures. Jumpstart your ideas and get involved today!

Tune in for excitement!

Passion. Potential. Pitches. Don't miss any of the 2025 New Venture Challenge excitement.

Tune in Friday, April 11 at 1 p.m. for great ideas and fierce competition. Then, join the judges, mentors, spectators and teams as they see who is going home with thousands of dollars in venture financing. The awards broadcast begins at 6:30 p.m. and one team will walk away as the overall best venture. 

Start your entrepreneurial journey

Central Michigan University’s College of Business Administration is the home of the Isabella Bank Institute for Entrepreneurship and the first Department of Entrepreneurship in the state of Michigan. We are a student-centric hub where experiential, curricular, and external entrepreneurial opportunities intersect.

Our mission is to maximize student success by fostering a campus-wide entrepreneurial mindset that promotes inter-disciplinary collaboration and the creation of new ventures.

We aim to create innovative programming, boost cross-campus and ecosystem collaboration and provide a comprehensive mentoring program.

Our institute provides extracurricular opportunities and is open to all undergraduate and graduate CMU students.

Student opportunities

  • Meet experienced alumni, faculty, entrepreneurs, investors, and other business and political leaders.
  • Learn practical skills, innovative thinking, and connect with mentors and entrepreneurial resources.
  • Attend skill-building workshops and compete in pitch competitions and Hackathons.
  • Take part in special scholarship programs and travel experiences.
  • Pitch your venture at our signature New Venture Challenge event and compete for up to $20,000 in cash awards.

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      Reliving history through live-action gaming

      by User Not Found

      Mia Roby took a unique approach to one of her courses this semester.

      “I’m treating it like Dungeons and Dragons to an extent,” said Roby, a first-year student from Cadillac.

      There’s no spellcasting in the history class's syllabus. No hit points or saving throws, either. Just an approach to teaching history in which Central Michigan University students reenact history by taking on roles of people who lived it.

      This semester, both of History, World Languages & Culture faculty member Kathy Donohue’s history courses role-played the international community’s response to the Rwandan genocide in 1994.

      Central Michigan University students role playing members of the United Nations Security Council for a history course.
      Students in Kathy Donohue's history class role play members of the United Nations Security Council during the Rwandan genocide of 1994.

      Most of the students played diplomats from United Nations Security Council member nations.

      Roby assumed the role of Alison des Forges, a representative of Human Rights Watch, a non-governmental organization that lobbied for a more aggressive international response.

      One of her victory conditions was successfully pressing the United Nations Security Council to beef up its peacekeeping forces. Creating a sense of competition gives students an incentive to dive into their roles, Donohue said.

      It was a tall order for Roby. In 1994, in response to the murder of several Belgian peacekeepers in Rwanda, the U.N. scaled back its presence. Because of the way history unfolds, some players start with a much more challenging path to victory, Donohue said.

      Roby’s character scored a small victory during the second week of gameplay. The Security Council approved jamming a Hutu radio station that broadcasts hate messages throughout the genocide. In real life, the United States considered and rejected a proposal to jam the station on its own.

      The difference is a matter of hindsight and real time decision-making. At the time, incomplete information was trickling out of Africa. Not everyone agreed that a genocide was underway. Some nations argued it was a civil war, not the U.N.’s purview. Today, we know what happened.

      In addition, not every player gets the same information. During the genocide, some diplomats were given additional information to reflect that they had more resources. United States Ambassador Madeleine Albright was one. Donohue said she provided those players with additional information.

      Students argued as if it were the real Security Council. Roby said it can sometimes get tense.

      Roby’s des Forges only observed that. Her role was purely advocacy. During one session, she and a representative from the International Committee of the Red Cross participated in a “talk show.” Roby disputed the idea of a civil war.

      “When we have 67,000 deaths in a week, how can we not classify that as a genocide,” she said.

      The game started the fourth week of the semester, following three weeks of preparation that Donohue said was intensive. Students were introduced to their characters and the history they were reliving.

      They read books and watched films about the genocide. It’s a lot of work prepping for the game, Donohue said.

      Roby called the preparation period rewarding. The immersion in history helped bring it to life.

      “It drives me crazy that this wasn’t taught to me in high school,” she said.

      Rwanda is one historical event that Donohue’s classes role-play. Other games focus on India at the end of British colonial rule, Greenwich Village in 1913, and Chicago during the 1968 Democratic Convention.

      Questions?