Aladdin created a very comprehensive body of advertising material through which to sell their homes to the public. Despite the large volume of material, almost all of it was linked to the annual sales catalog. Magazine advertising, for example, invariably invited the reader to send away for the catalog. Similarly, most other direct mailings from the company to potential customers either prepared the customer for the arrival of that year's "new and exciting" catalog or warned them that "the time to act had come." The annual sales catalog was the firm's core marketing tool and thus is the most lasting record of the buildings the company sold.
About Wartime Advertising Material
Instead of building domestic housing, Aladdin dedicated itself, like many companies, to the war effort. Under government contract, they produced barracks and other military use buildings. Under private contract, they produced workers' housing for war-related industries, most notably the automotive industry.