HOYLE, JEFFREY
Senior Lecturer, Marketing and Professional Sales| Internship Director | Marketing Program Academic Advisor
Biography
Jeffrey Hoyle, Ed.D., is Senior Lecturer of Marketing and Professional Sales at Central Michigan. Prior to academia he had over 20 years' experience in B2B sales and marketing in the foodservice, healthcare, and forest products industries. Jeff's experience in B2B sales and marketing includes working with such clients as General Motors, General Electric, PepsiCo, Alcoa, and Boeing to name a few. His research interests focus Experiential Learning, Stakeholder Analysis, and Organizational Selling. His research has been published in journals such as Journal for Advancement of Marketing Education, Business Horizons, Education + Training, Journal of Marketing Analytics in addition to a chapter in the text Qualitative and Mixed Methods: Data analysis using Dedoose (2020). Sage Publications: Los Angeles, CA.
Credentials, Certifications & Awards
Awards
- 2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).
- 2016 Best Technical Presentation:
- Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.
- 2009 Adjunct Teaching Award
Certification
- 2020 RNMKRS Innovation Educator
Education
- EdD, Central Michigan University
- Higher Education, Global Studies, & Assessment
- Higher Education, Global Studies, & Assessment
- MBA, Central Michigan University
- Concentration in Marketing
- Concentration in Marketing
- BS, The Ohio State University
- Natural Resources
Courses Taught
- MKT 340-Personal Selling
- MKT 420- Advanced Selling and Negotiation [Primary]
- MKT-SL 460-Organizational Selling [Primary]
- MKT 490-Marketing Internship [Primary]
- MKT 310-Marketing Communications
- MKT 221 - Marketing Strategies for Entrepreneurs
- MKT 151-Marketing & Society