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Hoyle, Jeffrey

Senior Lecturer, Marketing and Professional Sales| Internship Director | Marketing Program Academic Advisor

FIXED-TERM FACULTY

Biography

Jeffrey Hoyle, Ed. D., Senior Lecturer of Marketing and Professional Sales at Central Michigan. Prior to academia, Dr. Hoyle had over 20 years’ experience in B2B sales and marketing space in custom manufactured stainless steel and refrigerated food-service equipment, healthcare, and forest products industries. My experience in B2B sales and marketing includes working with such clients as Boeing, General Motors, General Electric, PepsiCo, Mead Corp., International Paper Co., and Alcoa.

I am committed to a career that focuses on research, mentoring and education in the field of Professional Sales by facilitating authentic educational opportunities. I enjoy building relationships with students, clients and associated stakeholders in order continue to learn and keep current. My background is varied both as a practitioner and an academic which helps me adapt to situations.

More about Jeffrey Hoyle

  • Hayam Alnakhli and Jeffrey Hoyle (2025). Is It a Good "Fit"? In Search of Gen Z Sales Talents Model of Person-Environment Fit, Journal of Selling, 25(1), 51-63, https://drive.google.com/file/d/1veBqmXKHh4blJ0qetazbUCdlEHZEW2wo/view
  • Hoyle, J.A., Dingus, R. & Wilson, J.H (2020). An exploration of sales forecasting: sales manager and salesperson perspectives. Journal of Market Analytics 8, 127–136. https://doi.org/10.1057/s41270-020-00082-8
  • J. Holton Wilson, Rebecca Dingus, Jeffrey Hoyle (2020). Women count: Perceptions of forecasting in sales. Business Horizons, 63 (5), 637-646. https://doi.org/10.1016/j.bushor.2020.06.001
  • Bartlett, G. & Hoyle, J. (2020). Reporting to multiple audiences, pp. 215-224 In Salmona, M., Lieber, E. and Kaczynski, D. (2020). Qualitative and Mixed Methods: Data analysis using Dedoose

Awards

  • 2019 Best Teaching Innovation in Sales Education Award-National Conference in Sales Management in Jacksonville, FL March 27, 2019 (with Dr. Rebecca Dingus).
  • 2016 Best Technical Presentation:
    • Market Research in Support of Business Case Development, Cleveland, OH for The Society of Plastic Engineers (SPE) annual meeting.
  • 2009 Adjunct Teaching Award

Certification

  • 2020 RNMKRS Innovation Educator 
  • EdD, Central Michigan University
    -- Higher Education, Global Studies, & Assessment
  • MBA, Central Michigan University
    -- Concentration in Marketing
  • BS, The Ohio State University
    -- Natural Resources
  • Attended The United States Military Academy at West Point
    -- Studied Engineering

      My research interests focus on Experiential Learning, Stakeholder Analysis, and Organizational Selling. My research has been published in journals such as Journal for Advancement of Marketing Education, Business Horizons, Education + Training, Journal of Marketing Analytics, and Journal of Selling.

      Courses Taught

      • MKT 340-Personal Selling
      • MKT 420- Advanced Selling and Negotiation [Primary]
      • MKT-SL 460-Organizational Selling [Primary]
      • MKT 490-Marketing Internship [Primary]
      • MKT 310-Marketing Communications
      • MKT 221 - Marketing Strategies for Entrepreneurs
      • MKT 151-Marketing & Society

      I never lose. I either win or I learn.

      Nelson Mandela