Garver, Michael

Biography

Michael S. Garver is a professor of marketing at Central Michigan University (CMU), obtaining his Ph.D. from the University of Tennessee. Dr. Garver primarily teaches executive MBA and undergraduate courses in marketing strategy and market research. Dr. Garver has won the following teaching awards: CMU’s CBA Dean's Teaching Award (2001), CMU’s Innovative Teaching Award (2006), and CMU’s university-wide Teaching Excellence Award (2003).

Dr. Garver has been a regular and featured speaker at teaching and learning conferences. In short, his presentations center on using the flipped classroom and competition to ignite active and engaged learning in the classroom. His system of teaching and learning is unique and very effective at improving learning outcomes and student engagement.

His research interests include best practices for collecting, analyzing, and utilizing the “voice of the marketplace” data for the development of marketing and business strategy. He has written a number of articles on these topics, employing research techniques such as conjoint analysis, maximum difference scaling, relative weight analysis, latent class regression, data mining, as well as various qualitative research methods. He has published articles in the International Journal of Market Research, International Journal of Logistics Management, Journal of Business Logistics, Supply Chain Management Review, Industrial Marketing Management, Marketing Research, Marketing Management, Business Horizons, Transportation Management, Journal of Leadership Studies, Journal of Targeting, Measurement and Analysis for Marketing, Mid-American Journal of Business, Marketing News, The Journal of Marketing of Higher Education, Journal of Non-Profit Marketing, and the Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior.

Dr. Garver stays active with the business community through speaking, consulting, and conducting best practice research. He has spoken on a number of topics for the Conference Board and Institute for International Research, and was featured as a keynote speaker for the TMRE 2010. Dr. Garver has consulted with and conducted best practice research with a number of Fortune 100 Companies including: Procter & Gamble, Eastman Chemical, Sony, Dow Chemical, U.S. West, Hewlett Packard, Subaru, AT&T World Net Services, Subaru, Sun Micro Systems, New Holland, U.S. West, Federal Express, Delfield, Union Pacific Railroad, Lucent Technologies, Burke Consulting, MRP Consulting, and DeRoyal Industries. In addition, Dr. Garver’s best practice research on customer value analysis has been adopted by the Government Accounting Office (GAO) as a standard of excellence and best practice for the U.S. Government.