Action C
CMU’s Action C is a strong brand element that can advance awareness of the university and build spirit among prospective and current students, alumni and the broader university community.
Standards
Clear space and minimum size
Clear Space
To maintain legibility and visual impact, our CMU Action C always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the angled line from our Action C as a gauge to determine if the mark has sufficient clear space surrounding it. If additional words, such as college or department names are used with the Action C, they must be below the mark.
Minimum Size
To maintain legibility, the Action C should never be reproduced in sizes smaller than 1 inch wide (96 px).
If mark is placed on a black or gray background, the two-color mark must be in CMU maroon with a gold shadow.
One-color options are available for promotional items upon request.
Incorrect use
Please avoid these common violations to ensure the mark is used consistently across all platforms.
Gold on black or gray
Because gold and black resemble another university's colors, it is not an approved color combination. If you are using the Action C on a black or gray background, please use a two-color mark in maroon with a gold drop shadow.
Drop shadow color
This Action C is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the logo in one of the approved color variations.
Using the mark in a word
Do not alter the Action C in any way. It cannot be combined with letters to form words or phrases.
Angling the mark
The Action C must not be tilted or rotated at more than 17 degrees.
Using an unapproved color variation
Do not change the color of the mark from one of the approved color variations. Please refer to the one-color variations, which are available upon request.
Modifying the mark
The Action C is missing the bottom drop shadow. The mark must be used in its entirety and not altered in any way.
Placing images inside the mark
Do not fill the Action C with photos or textures. The mark must not be altered in any way and use an approved color variation.
