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Action C

CMU’s Action C is a strong brand element that can advance awareness of the university and build spirit among prospective and current students, alumni and the broader university community.

Action C Maroon Gold Variation


Action C standards

Clear space and minimum size

Clear Space

To maintain legibility and visual impact, our CMU Action C always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the angled line from our Action C as a gauge to determine if the mark has sufficient clear space surrounding it. If additional words, such as college or department names are used with the Action C, they must be below the mark.

Minimum Size

To maintain legibility, the Action C should never be reproduced in sizes smaller than 1 inch wide (96 px).


Color Variations

For Action C use on apparel, see trademark and licensing.

Central Michigan University Action C in maroon with a gold drop shadow against a white background.

Central Michigan University Action C in maroon with a white drop shadow against a gold background.

Action C Gold White Variation on Maroon Background

Action C Maroon Gold Variation on Black Background

If mark is placed on a black or gray background, the two-color mark must be in CMU maroon with a gold shadow.


One-color variations for promotional items

Central Michigan University Action C in one color maroon on a white background

Central Michigan University Action C in one color maroon on a gold background

Central Michigan University Action C in one color gold on a maroon background

Central Michigan University Action C in one color maroon on a black background


Incorrect Use

Please avoid these common violations to ensure the mark is used consistently across all platforms.

Gold on black or gray

Because gold and black resemble another university's colors, it is not an approved color combination. If you are using the Action C on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.

Central Michigan University Action C incorrect uses, a gold action c with white drop shadow with a red line running diagonally over top of the artwork, placed on a black background.

Drop shadow color

This Action C is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the logo in one of the approved color variations.

Central Michigan University Action C incorrect uses, a maroon action c with no dropshadow with a red diagonal line running from upper left corner to bottom right corner, all placed on a white background.

Using the mark in a word

Do not alter the Action C in any way. It cannot be combined with letters to form words or phrases.

Central Michigan University Action C incorrect uses, a maroon action c with gold drop shadow, the words “entral” in maroon is directly right, a red diagonal line runs left upper corner to bottom right, placed on a white background.

Angling the mark

The Action C must not be tilted or rotated at more than 17 degrees.

Central Michigan University Action C incorrect uses, a maroon action c with gold drop shadow is angled at about 75 degrees with a red diagonal line running from upper left corner to bottom right corner, all placed on a white background.

Placing images inside the mark

Do not fill the Action C with photos or textures. The mark must not be altered in any way and use an approved color variation. 

Central Michigan University Action C incorrect uses, an action c is filled in with an image of a crowd of people in maroon and gold at a football game, all placed on a white background. A red diagonal line runs from upper left to bottom right corner.

Using an unapproved color variation

Do not change the color of the mark from one of the approved color variations. Please refer to the one-color variations, which are available upon request.

Central Michigan University Action C incorrect uses, the mark in all red with a red line running diagonally over top of the artwork, placed on a white background.

Modifying the mark

The Action C is missing the bottom drop shadow. The mark must be used in its entirety and not altered in any way.

Central Michigan University Action C incorrect uses, a maroon action c with the bottom portion of the gold dropshadow is missing, a red diagonal line running from upper left corner to bottom right corner, all placed on a white background.