Action C standards
Clear space and minimum size
To maintain legibility and visual impact, our CMU Action C always must have clear space around it that is not infringed upon by text or other visual elements. Use the width of the angled line from our Action C as a gauge to determine if the mark has sufficient clear space surrounding it. If additional words, such as college or department names are used with the Action C, they must be below the mark.
To maintain legibility, the Action C should never be reproduced in sizes smaller than 1 inch wide (96 px).
For Action C use on apparel, see trademark and licensing.
If mark is placed on a black or gray background, the two-color mark must be in CMU maroon with a gold shadow.
One-color variations for promotional items
Please avoid these common violations to ensure the mark is used consistently across all platforms.
Gold on black or gray
Because gold and black resemble another university's colors, it is not an approved color combination. If you are using the Action C on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.
Drop shadow color
This Action C is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the logo in one of the approved color variations.
Using the mark in a word
Do not alter the Action C in any way. It cannot be combined with letters to form words or phrases.
Angling the mark
The Action C must not be tilted or rotated at more than 17 degrees.
Placing images inside the mark
Do not fill the Action C with photos or textures. The mark must not be altered in any way and use an approved color variation.
Using an unapproved color variation
Do not change the color of the mark from one of the approved color variations. Please refer to the one-color variations, which are available upon request.
Modifying the mark
The Action C is missing the bottom drop shadow. The mark must be used in its entirety and not altered in any way.