Skip to main content

CMU Lockups

Our Action C Combination lockup system combines our signature mark with a CMU unit name to provide a consistent look that strengthens our brand.

CMU lockup horizontal example, the words

CMU lockup vertical example, the words


Standards

Criteria

Lockups must be used to represent the following CMU areas:

  • Colleges
  • Schools
  • Departments
  • Offices
  • Centers
  • Divisions
  • Institutes
  • Service units
  • Student support services or programs
  • Academic programs*
  • Collaboratives
  • CMU locations/facilities

*Academic programs may use lockups at the discretion of the college. If you are part of an academic college, please contact your college communicator for your lockup. 

Clear space and minimum size

Clear space

To maintain legibility and visual impact, our CMU Action C Combination lockup must have clear space around it that is not infringed upon by text or other visual elements. Use of the width of the circle in the lockup as a gauge to determine if the logo has sufficient clear space surrounding it.

Minimum size

To maintain legibility, the Action C Combination lockup should never be reproduced in sizes smaller than .5 inch tall (48 px).


Colors

Horizontal color variations

CMU lockup color variation example, the words
CMU lockup color variation example, the words
A lockup color variation example, the words

Stacked color variations

A lockup color variation example, the words
A lockup color variation example, the words
A lockup color variation example, the words

One-color variations for promotional items

Learn more about CMU licensing and trademarks.

CMU lockup color variation example, the words
CMU lockup color variation example, the words
CMU lockup color variation example, the words
CMU lockup color variation example, the words
CMU lockup color variation example, the words
CMU lockup color variation example, the words

Incorrect use

Refer to the Action C Combination for more incorrect use examples.

Drop shadow color

This lockup is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the mark in one of the approved color variations.

CMU lockup incorrect use example, the words

Gold on black or gray

Because gold and black resemble another university's colors, it is not an approved color combination. If you are using a lockup on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.

CMU lockup use example,  the words