We Do Tagline
The We Do tagline creates a quick and memorable phrase that reinforces and supports the tone and message of the CMU brand. The We Do tagline mark is recommended for use on recruitment pieces, advertisements and large communications, and must be used with the Action C Combination mark.
Horizontal color variations
Vertical color variations
Drop shadow color
This mark is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the mark in one of the approved color variations.
Gold on black or gray
Because gold and black resemble another university's colors, it is not an approved color combination. If you are using a lockup on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.
Tilting or rotating the markThe mark is drastically angled, making it difficult to read. Marks must be used in their original format and not angled, rotated or tilted in any way.
Using an unapproved color variation
Do not change the color of the mark from one of the approved color variations.
Modifying the mark
This mark is missing the lower portion. The mark must be used in its entirety and not altered in any way.
Placing the mark on a busy background
The background image is too complex and does not provide enough contrast, which makes it difficult to see the mark. To ensure readability, marks must be placed on noncompeting backgrounds.