Erzikova, Elina

Biography

In Russia, Elina Erzikova made her way from a reporter to the editor-in-chief of a regional newspaper. While working as a journalist, she taught journalism courses to university public relations students and ran her own journalism school for beginning reporters. She also worked as a PR manager for a political party in Russia. Erzikova’s academic and professional specialization and passion are located at the intersection of journalism, public relations and political communication. She has published and presented a number of academic papers and received several academic and professional grants from various organizations. Her main hobbies —photography and travel — are journalism driven. Erzikova was named an Emerging Scholar in 2012 by the Association of Education in Journalism and Mass Communication. She is also a Fellow of the Plank Center for Leadership in Public Relations at the University of Alabama.

Recent Scholarships

Erzikova, E., & Martinelli, D. (2024). Public relations professionals' views of moral entrepreneurship: an exploration of the concept, its benefits and barriers. Corporate Communications: An International Journal, 29 (4), 607-625. https://doi.org/10.1108/CCIJ-02-2023-0020

Plowman, K., Klyueva, A., Shen, H., Wilson, C., & Erzikova, E. (2024). Teaching critical strategic thinking through the DASA model. Journal of Public Relations Education, 10(1), 79-107. https://journalofpreducation.com/?p=4645

Samoilenko, S. A., & Erzikova, E. (2024). The Role of Public Relations in an Illiberal State: The Case of Russia. International Journal of Business Communication. OnlineFirst. https://doi.org/10.1177/23294884241261690