Skip to main content

Lee, Jinhee

Assistant Professor

FACULTY

Biography

Jinhee Lee received her Ph D. in Communication and Information at University of Tennessee in Aug, 2017. Her research focuses on consumer resistance to pro-environmental advertising, specifically, the impacts of consumer skepticism on their evaluation of pro-environmental advertising. She has applied consumer’s cognitive and affective processing of pro-environmental advertising to explore her research agenda.

In terms of professional experience, she worked as a researcher at the Korea Internet Advertising Deliberation Organization, which is an organization that promotes the self-regulation of Internet advertising in South Korea. Her main duties was establishing Internet banner and keyword advertising self-regulation guidelines and monitoring keyword advertising to locate misleading advertising. 

 

Recent Scholarship

Park, S.J., Lee, J., & Park, J.S. (2017). Evaluating the message strategy of U.S. Army advertising: With focus on information needs and motivational cues. Journal of Promotion Management, 23(2), 303-319. 

More about Jinhee Lee

PhD: 2017, University of Tennessee 
MS: 2013, University of Tennessee 
BA/BS: 2004, Kyung Hee University, South Korea 

Courses Taught

• Advertising Media
• Advertising & Public Relations Research