Digital Strategy Undergraduate (Minor)
Major
Digital strategy minor at CMU
Our digital strategy minor is a 21-credit undergraduate program that helps you build skills in strategic communication, digital content creation, social media management and analytics.
In our minor, you won’t just learn how to post content, you’ll learn how to plan campaigns, analyze performance and make data-informed decisions. You’ll also explore the ethical use of emerging technologies, including artificial intelligence, so you can lead responsibly in a digital world.
Designed to complement a wide range of majors, our digital strategy minor can be completed in 2–3 semesters and prepares you to apply communication and data-driven strategy in professional settings.
Program Snapshot
What will you learn in our digital strategy minor?
Our minor blends creativity with analytics to prepare you for today’s fast-moving digital landscape. Through writing-intensive, applied coursework, you’ll connect theory to real-world practice.
You’ll gain experience in:
- Strategic communication planning
- Digital storytelling
- Social media management
- Audience research
- Campaign analytics
- Ethical and responsible AI use
You’ll graduate knowing how to create content with purpose, measure what works and adjust strategy to meet organizational goals.
Digital strategy minor highlights
Not only is digital strategy creative, it’s essential for brands, businesses and organizations across industries. With our digital strategy minor, you’ll build skills employers are actively seeking.
With our minor, you’ll:
- Learn from industry-experienced faculty: Study in the School of Communication, Journalism and Media, where professors specialize in public relations, digital communication and analytics.
- Build career-ready skills: Develop strengths in content creation, audience insights, campaign planning and digital measurement.
- Customize your path: Choose from seven completion options aligned with different career interests.
- Gain hands-on experience: Apply what you learn through case studies, analytics projects and internship opportunities.
- Strengthen any major: Pair our minor with business, health professions, education, arts and media or other fields to stand out in competitive job markets.
What can you do with a digital strategy minor?
Our digital strategy minor prepares you for roles that require strong communication and data skills.
| Career | Projected Salary |
|---|---|
| Marketing Manager | $159,660 |
| Public Relations/Communications Specialist | $69,780 |
| Social Media Strategist/Specialist | $56,770 |
| E-Commerce Manager | $135,160 |
| Communications Consultant | $69,780 |
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