Action C Combination
The Central Michigan University Action C Combination mark represents us at the very highest level. It acts as our signature and stamp of quality. It is, and should always be, the most consistent element in our communications.
Standards
Clear space and minimum size
Clear space
To maintain legibility and visual impact, our mark always must have clear space around it that is not infringed upon by text or other visual elements. Use the height of the “C” from our mark to determine if the mark has sufficient clear space surrounding it.
Minimum size
To maintain legibility, the Central Michigan University mark should never be reproduced in sizes smaller than 50 pixels wide for print (.83 in) and 80 pixels wide for web.
Print: 50 px wide (.83in)
Web: 80 px wide
Color variations
For Action C Combination use on apparel or promotional items, see trademark and licensing.
One-color variations
For Action C Combination use on apparel or promotional items, see trademark and licensing.
Incorrect use
Gold on black or gray
Because gold and black resemble another university's colors, it is not an approved color combination. If you are using a lockup on a black or gray background, please use a two-color mark in maroon with a gold drop shadow. One-color options are available for promotional items upon request.
Drop shadow colors
This mark is using an incorrect color combination. The drop shadow is the same color as the background, making it invisible to the eye. Please use the mark in one of the approved color variations.
Tilting or rotating the mark
The mark is drastically angled, making it difficult to read. Marks must be used in their original format and not angled, rotated or tilted in any way.
Using an unapproved color variation
Do not change the color of the mark from one of the approved color variations. One-color variations are available upon request.
Placing the mark on a busy background
The background image is too complex and does not provide enough contrast, which makes it difficult to see the mark. To ensure readability, marks must be placed on noncompeting backgrounds.
