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Spirit Marks

Spirit marks are only permitted under specific circumstances and must be approved and created by University Communications’ campus partner, Media Graphix, before implementation.

Do not attempt to develop a unique mark or any other mark. Developing your own unique unit mark causes confusion for those interacting with the university and undermines our visual identity overall.

Creating your own mark is strictly prohibited. All pre-existing custom marks must be retired.


Spirit marks are used to represent the following areas:

  • CMU signature events
  • Campus initiatives
  • Registered student organizations
  • Donor/membership groups
  • Academic societies
  • Grant-funded projects
  • Camps and conferences

Approved spirit mark examples