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Logos for Club Sports and Student Groups

With more than 350 student organizations and 40 club sports at Central Michigan University, the following have been created to show how these groups can affiliate with the university.


Standards

Using identifiers and CMU labels

When using the Action C, student groups must add an identifier or university label after the name. This helps distinguish the student-based entity from another department, office or academic program. 

Identifiers may include: 

  • Club
  • Organization
  • Society
  • Association
  • Chapter
    Student group example, a gold Action C with white drop shadow sits above the words

    University labels include:

    • at CMU
    • at Central Michigan University
    Student group example, a gold Action C with white drop shadow sits above the words

    Creating a unique logo

    Student organizations may design their own logo as long as they adhere to CMU's brand standards and appropriately use university-registered trademarks. An identifier and university label must be included. 
    Student group logo example, a logo with the words

    Removing CMU labels or marks

    Student groups may create a unique logo that does not include any reference to or use of the university name or other registered trademarks

    Student group logo example, a logo with the words


    Club sports identifiers

    Whenever the club sport name is used, the word "club" must be placed before the sport name across all instances, including apparel, posters, graphics/social media platforms, etc.

    Examples:

    • Club Archery
    • Women's Club Ultimate Frisbee
    • Men's Club Soccer
    • Club Disc Golf
    Club sport example, a gold Action C with white drop shadow sits above the words