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Ren, Chunbo




Ren teaches skills and lecture courses in public relations, including PR principles and practices, PR research methods​, PR writing, PR case studies and PR campaigns.

He has worked for 10 years in the PR industry, including five years at Weber Shandwick Beijing serving as a senior consultant and later account supervisor for clients with a global presence. His major clients included Pfizer, Bayer Healthcare, Merck, P&G, Norvatis, Nestle, BMS, L’Oreal, IKEA, Electrolux, Intel, Ericsson, Juniper Networks and NVIDIA.

His research concentration is health communication and mass media processes and effects. His research has consistently focused on strategic health communication approaches to prevent disease and reduce disease-related stigma, particularly HIV/AIDS stigma.​

Recent Scholarships

Hust, S.J.T., Marett, E.G., Lei, M., Ren, C., & Ran, W. (2015). Law & Order, CSI, and NCIS: The association between exposure to crime drama franchises, rape myth acceptance, and sexual consent negotiation among college students. Journal of Health Communication, 20 (12), 1369-1381.

Ren, C., Hust, S.J.T., & Zhang, P. (2014). Chinese newspapers’ coverage of HIV transmission over a decade (2000-2010): Where HIV stigma arise. Chinese Journal of Communication, 7(3), 267-284.

Hust, S.J.T., Marett, E.G., Ren, C., Adams, P.M., Willoughby, J.F., Lei, M., Ran, W., & Norman, C. (2014). Establishing and adhering to sexual consent:  The association between reading magazines and college students’ sexual consent negotiation. The Journal of Sex Research, 51(3), 280–290. 

Hust, S.J.T., Lei, M., Ren, C., Chang, H., McNab, A., Marett, E.M., & Fitts, J. (2013). The effects of sports media exposure on college students’ rape myth beliefs and intentions to intervene in a sexual assault. Mass Communication and Society, 16(6), 762-786.

Hust, S.J.T., Marett, E.G., Lei, M., Chang, H., Ren, C., McNab, A. & Adams, P. (2013). Health promotion messages in entertainment media: crime drama viewership and intentions to intervene in a sexual assault situation. Journal of Health Communication. 18, 105-123.​

More about Chunbo Ren

PhD: 2012, Washington State University
MBM University of International Business & Economics
Bachelors, Qingdao University
Strategic health communication and mass media processes and effects, particularly HIV stigma prevention and media studies.

Courses Taught

• Fundamentals of Integrative Public Relations
• Advertising/Public Relations Research
• Public Relations Seminar