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Applied Business Communication minor
Minor

Program Overview

Communication is one of the most highly valued skills in all types of businesses and industries. With an Applied Business Communication minor, you'll learn about business communication including written communication, visual design and social media. No matter what career you go into, you'll find these skills will put you in high demand.

Program Snapshot

Program Type: Full-Time
Location: On Campus, Online
Program Length: 1-2 years
Credit Hours: 21

Why This Program & What You'll Learn

At Central Michigan University, we prepare you to be job ready. Whether you're planning a career in business, or another profession, you'll learn communication and social media skills in this minor that apply anywhere.

We'll teach you how to design and implement social media strategies using emerging technologies in real-world business settings.

You'll gain first-hand experience applying what you've learned in the ABC minor through an internship experience. Your industry experience will ensure your resume stands out from the competition.

No matter what you study, minoring in applied business communication can give you critical skills you'll use for life.

Program Highlights

As an applied business communication minor, you will:

  • Complete an internship before graduation, putting your communication skills to work in a real-world setting.
  • Gain valuable networking experience with business professionals through a network training event each year.
  • Earn a social media certifications like those from Hootsuite Academy in our Social Media and Emerging Technologies in Business course.
  • Develop key communication skills and build relationships through effective business communication, collaborative technologies, and social media.

Careers & Outcomes

By mastering effective communication skills and technologies, combined with collaboration and critical thinking skills, you'll be in demand, no matter what field you go into.

Career Projected Salary
Social Media Strategist/Specialist $46,572
Logistics Coordinator $77,030
Recreation Manager $50,444
Staffing Manager $62,290
Brand Manager $73,643
Public Relations/Communications Specialist $67,440
Commercial Lines Manager $140,040
Market Intelligence Analyst $103,500

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