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Marketing
Major, Minor
Blend creativity and business as a marketing major
You don't have to pick between being creative and being good at business. As a marketing major, you'll uses both sides of your brain. Here, you'll learn how to make campaigns, manage brands, and work with clients. You'll find out how to create, sell, and deliver valuable solutions to help customers solve problems, meet their needs, improve their lives, and help them achieve success and happiness.
AT A GLANCE
Degree Type
Bachelor of Science in Business Administration (B.S.B.A.)
Format
On Campus
Credit Hours
21 - 33 Credit Hours
What you'll learn as a marketing major
Our marketing major isn't just about memorizing theory. It's all about launching you into a successful marketing career by giving you real-world experience. Forget textbooks collecting dust on a shelf – you'll be putting lessons to work alongside professors who are industry veterans. Here's what sets our marketing major apart:
- Hands-on learning: This marketing major dives deep into practical skills. You'll collaborate with real businesses on real marketing campaigns, not just simulated projects. Imagine working alongside a local company to develop a social media strategy or craft a captivating brand message.
- Industry expert mentorship: Learn from the best. Our marketing major boasts faculty who are experienced professionals, not just academics. They'll share their industry knowledge and insights, giving you a head start in the competitive marketing world.
- Real-world projects: Your classroom becomes your launchpad. Gain practical experience through hands-on projects with industry partners. This isn't just resume padding – it's a chance to showcase your skills and build a strong portfolio that will impress potential employers.
Marketing major opportunities at CMU
As a marketing major, you can:
- Built-in internship opportunity: The marketing program incorporates a for-credit internship (MKT 490) where you gain valuable work experience at a marketing or logistics organization.
- Network with industry leaders: the Central Marketing Society organizes trips to major cities like Chicago and Detroit, where you can meet with recruiters and professionals from top companies
- Head to Scotland: the birthplace of golf, for "Selling on the Green." This study-abroad course is taught by Dr. Deborah Gray, an expert in golf branding.
- Make friends and connections: College is about more than classes. Clubs and organizations are a launchpad for making friends and networking with those who share your passion for marketing. American Advertising Federation (Ad Club), Central Marketing Society and Pi Sigma Epsilon are some of the organizations you can be a part of as a marketing major.
- Individual student support: Students are advised by a dedicated academic advisor, Dr. Jeffrey Hoyle, who can help you every step of the way as a marketing major.
Concentrations
Filter Concentrations by Location:
Professional Sales
More people earn more than $100,000 a year in sales than in any other career. Our Professional Sales students have won national sales competitions and are in high demand for rewarding sales positions.
Careers for a marketing major
A marketing major isn't just a degree, it's your passport to a world of exciting career possibilities. Marketing touches nearly every aspect of business, and as a marketing major, you'll be equipped to thrive in a variety of fields.
| Career | Projected Salary |
|---|---|
| Social Media Strategist/Specialist | $56,770 |
| Digital Marketing Specialist | $52,761 |
| Brand Manager | $73,643 |
| Market Research Analyst | $74,680 |
| Sales Representative | $73,080 |
Networking for marketing majors
Ever wonder how to land your dream job after college? As a marketing major, building a network can be key. You can connect with others through clubs, volunteering, or even online. By building these relationships, you'll gain valuable advice and open doors to future opportunities.
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