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Marketing
Major, Minor
Earn your bachelor's degree in marketing
A bachelor's degree in marketing combines creativity, strategy and data-driven decision making. Here, you will learn how to connect businesses with customers, build successful brands, analyze consumer behavior and develop marketing campaigns that drive results.
As part of a business school ranked among the top 3% globally with AACSB accreditation in business and accounting, you'll learn from expert faculty and graduate with a degree recognized by employers around the world. Through hands-on projects with real businesses, over 25 business specific student organizations and faculty who bring industry experience into the classroom, you'll develop the skills employers value and graduate ready for careers in digital marketing, advertising, brand management, sales and market research.
AT A GLANCE
Degree Type
Bachelor of Science in Business Administration (B.S.B.A.)
Format
On Campus
Credit Hours
21 - 33 Credit Hours
What you'll learn as a marketing major
A bachelor's degree in marketing teaches you how to turn ideas into strategies that get people interested in a product, service or brand. You'll explore what makes people buy, how brands get noticed and how creativity and data work together to solve real business challenges.
- Bring a product or service to market using customer insights, research and data to guide your decisions.
- Figure out what makes customers choose one brand over another and use those insights to create stronger marketing.
- Create advertising and marketing campaigns that reach the right audience with the right message.
- Use research and data to solve real business problems. See how students put those skills into practice in real life in From Classroom to Career Confidence.
- Explore where marketing can take you with courses in digital marketing, advertising, sales, retail and international marketing.
Why earn a bachelor's degree in marketing?
Marketing can take you almost anywhere. Every industry needs people who understand customers, communicate ideas and find new ways to help organizations grow. A bachelor's degree in marketing can prepare you for careers in sports, healthcare, technology, entertainment, nonprofits and more.
- Graduate with real experience. Complete a required, for-credit marketing internship and take what you've learned in class into a professional workplace. See how that combination of classroom and real-world learning builds confidence in Real-World Experience That Builds Confident Business Leaders.
- Build your network before you graduate. Connect with recruiters, alumni and business professionals through student organizations, competitions and employer events. Those connections can lead to amazing places, with you in the mix like From Mt. Pleasant to Fortune 500: Auto-Owners Shares Career Paths.
- Find a community where you can grow. Get involved, take on leadership roles and make connections that shape your college experience. Read about our student's experience in A Student's Journey Through Marketing and Community.
- Learn from people who know the industry. Faculty bring professional experience into the classroom and help you connect your interests and strengths to potential careers. See how our faculty approach mentorship in Mentorship and the Modern Workforce.
- Discover where you fit in marketing. Explore digital marketing, advertising, brand management, sales, market research and other career paths while building skills you can use across industries.
- Learn beyond the classroom. Work with real clients and gain leadership experience through organizations such as the American Advertising Federation and Pi Sigma Epsilon.
- Head to Scotland: Visit the birthplace of golf for "Selling on the Green", a study-abroad course is taught by Dr. Deborah Gray, an expert in personal branding.
Concentrations
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Professional Sales
More people earn more than $100,000 a year in sales than in any other career. Our Professional Sales students have won national sales competitions and are in high demand for rewarding sales positions.
Careers with a bachelor's degree in marketing
A bachelor's degree in marketing opens the door to careers in advertising agencies, corporations, startups, nonprofit organizations and government agencies. Graduates work in digital marketing, brand management, market research, product marketing, sales and customer experience, with opportunities to advance into leadership roles as their careers grow.
| Career | Projected Salary |
|---|---|
| Brand Manager | $90,740 |
| Marketing Consultant | $79,010 |
| Market Research Analyst | $76,950 |
| Sales Representative | $74,100 |
| Digital Marketing Specialist | $61,460 |
| Social Media Strategist/Specialist | $56,770 |
Networking for marketing majors
Ever wonder how to land your dream job after college? As a marketing major, building a network can be key. You can connect with others through clubs, volunteering, or even online. By building these relationships, you'll gain valuable advice and open doors to future opportunities.
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