A person writing on a white board A person writing on a white board A woman in business attire writing on a whiteboard and smiling.

Major, Minor

Program Overview

Don't choose between being creative or being a business whiz. Marketing uses both your left brain and your right brain. At CMU, you'll learn to build campaigns, manage brands and work with clients — all while keeping an eye on the bottom line. You'll learn how to create, sell and deliver high value solutions to customers in order to fix their problems, satisfy their needs, enhance their standard of living and assist them in their pursuit of success and happiness.


Degree Type
Bachelor of Science in Business Administration (B.S.B.A.)
On Campus
Credit Hours
21 - 33 Credit Hours

Why This Program & What You'll Learn

Even the best products and services don't just sell themselves. As a marketing major at CMU, you'll develop the marketing awareness to understand consumer behavior and develop brands that speak to people. It's part art and part science, and the end result ensures customers get what they need when they need it, at a price they're willing to pay.

In addition to a basic business foundation, coursework covers marketing strategy, buyer behavior, advertising, sales and research. You'll also learn about logistics, because it's not enough to build demand for a product — you have to deliver.

Hands-on experience is a critical part of our marketing program. You'll put lessons to work in the real world, because you learned in the real world alongside professors who've been there and done it. A full-time internship and the chance to collaborate with industry partners on class projects will prepare you for your career.

If you're planning a career in a field tied closely to marketing, such as broadcasting or commercial art, a minor can give you the background to be more effective at your job.

Program Highlights

As a marketing major, you can:

  • Put your lessons to work at a paid, full-time internship.
  • Head to Scotland, the birthplace of golf, for "Selling on the Green." This study-abroad course is taught by Dr. Deborah Gray, an expert in golf branding.
  • Join chapters of the American Advertising Federation (Ad Club), Central Marketing Society and Pi Sigma Epsilon, the professional sales fraternity, help build your network, and knowledge.


Filter Concentrations by Location:
More people earn more than $100,000 a year in sales than in any other career. Our Professional Sales students have won national sales competitions and are in high demand for rewarding sales positions.

Careers & Outcomes

A marketing degree is the gateway to dozens of careers. You could pursue opportunities in advertising, market research, new product development and sales, to name a few.

Career Projected Salary
Social Media Strategist/Specialist $56,770
Digital Marketing Specialist $52,761
Brand Manager $73,643
Market Research Analyst $78,880
Sales Representative $62,400

Request Information about CMU


By submitting this form, I agree to receive calls, emails and/or text messages from Central Michigan University to discuss furthering my education.

Privacy Policy