Primary Palette

Beyond our mark, color is the most recognizable aspect of our visual brand identity. Using our primary palette appropriately is one of the easiest ways to make sure our materials reflect a cohesive Central Michigan brand.

PMS 209 COATED
PMS 216 UNCOATED
CMYK COATED: 20 97 40 58
CMYK UNCOATED: 20 97 40 58
RGB: 106 0 50
HEX: #6A0032
PMS 123 COATED
PMS 109 UNCOATED
CMYK COATED: 0 22 91 0
CMYK UNCOATED: 0 15 95 0
RGB: 255 200 46
HEX: #FFC82E

Secondary Palette

Our secondary palette serves to accent our primary colors and should be used sparingly.

Color combinations to avoid:

  • Gold and black
  • Gold and red
  • Gold and Dark Blue
Red Accent 1
PMS 032 C
CMYK: 0 90 76 0
RGB: 239 51 64
HEX: #EF3340

Red Accent 2
50% Opacity on PMS 209 C
CMYK: 0 97 43 33
HEX: #B32B3E
Red Accent 3
25% Opacity on PMS 209 C
CMYK: 1 94 61 12
HEX: #93283E
Light Blue Accent 1
PMS 550 C
CMYK: 44 10 6 0
RGB: 141 185 202
HEX: #8DB9CA
Light Blue Accent 2 (70% Tint)
CMYK: 35 6 4 0
HEX: #AFCDDA
Light Blue Accent 3 (50% Tint)
CMYK: 25 4 1 0
HEX: #C4DBE4
Light Blue Accent 4 (30% Tint)
HEX: #DBE8EE
Light Blue Accent 5 (10% Tint)
HEX: #F3F6F7
Dark Blue Accent 1
PMS 5463 C
CMYK: 99 31 34 90
RGB: 7 39 45
HEX: #07272D
Dark Blue Accent 2 (85% Tint)
CMYK: 96 26 35 76
HEX: #264348
Dark Blue Accent 3 (65% Tint)
CMYK: 68 49 43 38
HEX: #556B6F