Business Communication
General Business Administration: Applied Communication
Overview of our applied business communication degree
Launch your career with a strong foundation in both business and communication. As an applied degree — offered in-person or online — our business communication program goes beyond theory, focusing on how to put practical skills, the latest technology and proven best practices to use in professional settings. By honing your communication, collaboration, creativity and critical thinking skills, you'll set yourself apart and land that dream job!
AT A GLANCE
How our applied business communication degree leads to professional success
Standing out in the job market is tough, but our business communication degree (the Applied Communication concentration within the General Business Administration major) can give you an edge.
Employers are always looking for well-rounded individuals with strong communication skills, creativity, critical thinking and the ability to collaborate effectively. This program doesn't just teach you business concepts; it focuses on the applied communication skills you'll need to succeed on the job. It equips you with the tools to build a powerful resume and hit the ground running in your career.
You'll develop the communication skills to build strong relationships with colleagues, clients and customers. Many students find that our business communication program boosts their confidence in public speaking and helps them craft impactful business presentations.
The program also focuses on practical, in-demand technical skills that companies often struggle to find. You'll take classes in social media and graphic design, learning how to utilize technology as a powerful communication tool. These skills will prepare you for the modern business world and ensure you're a valuable asset to any company.
Applied business communication program highlights
As a General Business Administration: Applied Business Communication major, you can:
- Choose the format that fits your life: The applied business communication program is offered both on-campus and online.
- Sharpen your communication skills and build strong connections: Our business communication degree focuses on applied communication, teaching you to use leading-edge skills effectively through practical experiences where collaboration is crucial.
- Get social media certified: This program offers opportunities to earn certifications in social media management, like those from Hootsuite Academy, making you even more attractive to potential employers.
- Become a well-rounded professional: Combine business know-how with the communication, teamwork, and critical thinking skills employers crave.
- Network like a pro: Build connections with business professionals through dedicated networking events held each year.
Business communication careers and opportunities
Earning an applied business communication degree opens doors to a variety of exciting career paths. Our program equips you with the applied skills you need to excel in fields like management, marketing, social media, training, customer service, consulting and more.
| Career | Projected Salary |
|---|---|
| Customer Service Specialist | $39,680 |
| Sales & Marketing Manager | $138,060 |
| Education Program Manager | $78,240 |
| Brand Manager | $90,740 |
| Public Relations/Communications Specialist | $69,780 |
| Technical Writer | $91,670 |
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The Business Residential College
Live and learn alongside fellow business students in CMU's Business Residential College, Beddow Hall. You'll experience a fun and supportive community where you can develop your business skills, participate in service and campus events, and build life-long friendships. Students report that living in the BRC has positively impacted their academic performance and their overall adjustment to college.
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