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General Business Administration: Applied Business Communication
Major

Overview of our applied business communication program

Launch your career with a strong foundation in both business and communication. Offered in-person or online, our business communication program goes beyond theory, focusing on how to put practical skills, the latest technology and proven best practices to use in professional settings.

You'll even explore the role of cutting-edge technology like AI plays in communications by learning how to use it as a managerial tool and how it can make processes more efficient.

AT A GLANCE

Degree Type
Bachelor of Science in Business Administration (B.S.B.A.)
Format
On Campus
Online
Credit Hours
36 Credit Hours
Go To Why This Program Program HighlightsAccelerated Program Careers & Outcomes

How our applied business communication program leads to professional success

Standing out in the job market is tough, but our business communication program (the Applied Communication concentration within the General Business Administration major) can give you an edge.

Employers are always looking for well-rounded individuals with strong communication skills, creativity, critical thinking and the ability to collaborate effectively. This program doesn't just teach you business concepts; it focuses on the applied communication skills you'll need to succeed on the job. It equips you with the tools to build a powerful resume and hit the ground running in your career.

“A lot of students have more to offer than they realize,” BIS professor Ryan Murphy said. “Being able to name those skills and talk about them clearly can make a big difference.” 

You'll develop the communication skills to build strong relationships with colleagues, clients and customers. Many students find that our business communication program boosts their confidence in public speaking and helps them craft impactful business presentations.

The program also focuses on practical, in-demand technical skills that companies often struggle to find. You'll take classes in social media, graphic design and AI, learning how to utilize technology as a powerful communication tool. These skills will prepare you for the modern business world and ensure you're a valuable asset to any company.

Courses What Will Transfer DEPARTMENT INFORMATION

Applied business communication program highlights

As a General Business Administration: Applied Business Communication major, you can:

  • Choose the format that fits your life: The applied business communication program is offered both on-campus and online. 
  • Sharpen your communication skills and build strong connections: Our business communication program focuses on applied communication, teaching you to use leading-edge skills effectively through practical experiences where collaboration is crucial. 
  • Go from the classroom to the boardroom: Take the skills you learn in class today and apply them tomorrow to real-world situations such as job interviews, working with coworkers or communicating with clients.
  • Get social media certified: This program offers opportunities to earn certifications in social media management, like those from Hootsuite Academy, making you even more attractive to potential employers.
  • Become a well-rounded professional: Combine business know-how with the communication, teamwork, and critical thinking skills employers crave.

Save time and money on your master’s

Accelerated master’s programs help you count classes you take as an undergraduate toward your master’s degree, saving you time AND money. Your major pairs well with the accelerated Master’s in Business Administration (with an emphasis in General Business) and the accelerated master’s in communication.

View all accelerated master's programs

    Business communication careers and opportunities

    Earning an applied business communication program opens doors to a variety of exciting career paths. Our program equips you with the applied skills you need to excel in fields like management, marketing, social media, training, customer service, consulting and more.

    According to the BLS, sales and marketing manager positions are expected to increase by 29,000 jobs, which is 5% faster than average. 

    Career Projected Salary
    Customer Service Specialist $39,680
    Sales & Marketing Manager $138,060
    Education Program Manager $78,240
    Brand Manager $90,740
    Public Relations/Communications Specialist $69,780
    Technical Writer $91,670
    Business Residential College

    The Business Residential College

    Live and learn alongside fellow business students in CMU's Business Residential College, Herrig Hall. You'll experience a fun and supportive community where you can develop your business skills, participate in service and campus events, and build life-long friendships. Students report that living in the BRC has positively impacted their academic performance and their overall adjustment to college.

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