Images

Photography is key to conveying what life and learning at CMU look and feel like. Photography should be clean, bright and colorful with a genuine feel and optimistic attitude. Photos that help tell Central Michigan's story can be broken down into four categories:

• Academic photos should show individual students pursuing their passions, student/faculty collaboration and active, engaged learning.
  
• Campus life photographs should capture the university experience beyond the classroom — even beyond campus. From athletics to fine arts, leadership and community engagement, use images that define the culture and distinguishing characteristics of CMU.
  
• Portraits of students and faculty used for spotlight stories or testimonials can be featured in a variety of communications. 
  
• Campus environment images highlight all the experiences that take place within and around CMU's unique architecture and beautifully maintained campus. The idea is to capture a sense of community in the context of facilities and spaces. Shots should be wide with multiple individuals socializing, studying and living their best life at CMU!

Working with Images

Notes

• AI-generated images of humans or images that have been edited by AI are not allowed on the website.
  • There could be legal or compliance violations due to creating likenesses of others without their approval, opening the University up to liabilities. This precaution also ensures we uphold ethical standards and maintain trust in our content.
  • Additionally, studies from ScienceDirect.com and Gettyimages have shown AI images evoke unsettling feelings that can work against our goal of genuine and welcoming connection.

• Stock photos can be used on a temporary basis if University Communications photography is not available. In such cases, include the word "stock" at the beginning of the image file name before adding it to the DAM.
• Do not copy and paste images into a content block. For accessibility and loading purposes, images must be added via the Image Library.
• Images should be JPG files only.
• Images may also be purchased from MediaGraphix.